By Doug Young

Key Takeaways

  • offers a vast selection of precious metals for investment, including bullion and rare coins.
  • They provide a user-friendly online platform, making transactions straightforward for both new and seasoned investors.
  • Free shipping on orders over $2,000 and a no-hidden-fee policy are some of the perks of purchasing from
  • While their customer service is noted to be responsive, post-purchase support such as tracking and receipts could be improved.
  •’s buyback service and educational resources make it a notable contender in the precious metals market.

A Heads Up before getting deep into this review:

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Snapshot: Unwrapped analysis

When it comes to investing in precious metals, choosing the right dealer is as crucial as the investment itself., also known as California Numismatic Investments, has been a staple in the industry since 1980, providing a platform for buying and selling gold, silver, platinum, and palladium. With decades of experience and a robust online presence, they’ve built a reputation for being a reliable partner for investors at all levels.

Why Deserves Your Attention

Investing in precious metals can be a wise move to diversify your portfolio and protect against inflation.’s long-standing history and comprehensive services make it a potential go-to source for your investment needs. Their commitment to transparency, competitive pricing, and customer education sets them apart from many other dealers in the market.

Quick Facts: What You Need to Know

Before diving deeper, here are some quick facts about

  • They’ve been in business for over four decades, which speaks volumes about their stability and expertise in the market.
  • Their online platform lists a wide range of products with clear pricing, making it easy to browse and make informed decisions.
  • They offer free shipping for orders exceeding $2,000, which is a significant saving for investors purchasing in bulk.
  • has a transparent buyback policy, providing investors with a straightforward option to sell back their metals.
  • Their customer support is known for being helpful and knowledgeable, ready to assist both newcomers and experienced investors alike.

Shining a Light on’s Advantages

Let’s break down what makes stand out in the precious metals market:

Ease of Online Transactions’s online platform is designed with the user in mind, making it simple to navigate and complete transactions. Whether you’re looking to buy or sell, the process is streamlined to ensure you can do so with ease. This ease of use is particularly beneficial for those who are new to investing in precious metals.

For example, when buying gold bullion, you can select the product, add it to your cart, and check out using various payment methods. The website provides clear instructions and support throughout the process, ensuring you’re never left in the dark.

Most importantly, their platform is secure, ensuring that your personal and financial information is protected throughout your transaction.

Diversity in Precious Metals Offerings products range offers a diverse range of precious metals products, catering to different investment strategies and preferences. Here’s a glimpse of what you can expect:

  • Bullion coins and bars in gold, silver, platinum, and palladium.
  • Rare coins and collectibles for numismatic enthusiasts.
  • Options for precious metals IRAs for those looking to include metals in their retirement savings.

Their inventory includes both common items for straightforward investing and rare pieces for collectors or those seeking unique assets. This variety ensures that you can find exactly what you’re looking for, all in one place.

Education and Resources for New Investors

  • Comprehensive guides on different types of precious metals and how to invest in them.
  • Market analysis and insights to keep you informed about trends and price movements.
  • Customer service representatives are available to answer your questions and provide personalized advice. doesn’t just sell precious metals; they also invest in educating their customers. This commitment to education empowers you to make informed decisions and understand the intricacies of precious metals investing. Their resources are designed to demystify the process and make investing accessible to everyone, regardless of their experience level.

Customer Service Excellence

Investing can be daunting, especially if you’re new to the world of precious metals. understands this and offers a responsive customer service system to guide you through any uncertainties. They’re known for their hands-on approach, ensuring that every question is answered and every concern is addressed.

Their customer service team is just a phone call or email away, ready to assist with product inquiries, order details, or investment advice. This level of support can be a significant comfort, particularly when making substantial financial decisions.

Areas Where Could Improve

Limited IRA Service Capabilities

While provides an option for precious metals IRAs, their service in this area could use some enhancement. They act as a dealer rather than a custodian, meaning you’ll need to partner with a separate custodian to manage your IRA. This can add an extra layer of complexity to setting up and managing your retirement account. It’s crucial to understand that while they can facilitate the purchase of metals for your IRA, they don’t provide the full suite of IRA services in-house.

Delivery Tracking and Transparency

For many investors, the assurance that their purchases are on the way and can be tracked is non-negotiable. could enhance their service by providing robust tracking solutions and transparent communication regarding shipment and delivery times. This would give buyers peace of mind and a better sense of security, knowing exactly when their precious metals will arrive.

Precious Metals Selection: Choice and Quality

Broad Inventory: Common to Rare Finds shines when it comes to the variety of their inventory. They offer a broad range of precious metals products, from widely recognized bullion coins and bars to more niche, collectible numismatic coins. This diverse selection caters to different investment goals and personal interests, allowing investors to choose products that align with their strategy—whether it’s accumulating pure bullion for wealth preservation or acquiring rare coins for potential numismatic value appreciation.

Assurance of Authenticity: Grading and Certification

Investors can rest assured about the authenticity and quality of their purchases from The company offers graded and certified coins, which have been evaluated by professional grading services. This adds a layer of confidence for buyers, as the grading process authenticates and assigns a condition to the coin, which can significantly impact its value. For collectors and investors alike, the assurance of authenticity is paramount when investing in precious metals.

Making the Investment: The Purchase Process has streamlined the purchase process to be as straightforward as possible. Here’s what you need to know:

  • Review the selection of products on their website and choose the metals that meet your investment criteria.
  • Add the chosen items to your cart and proceed to checkout, where you can review your order and enter payment details.
  • Once the transaction is completed, you’ll receive confirmation and, ideally, tracking information for your shipment.

While the process is designed to be user-friendly, it’s always wise to reach out to customer service if you have any questions or concerns, especially as a first-time investor.

Getting Started: Steps for the Novice Investor

If you’re new to investing in precious metals, can be a good starting point. Begin by exploring their educational resources to understand the basics of precious metals investing. Once you’re ready, browse their inventory and consider starting with widely recognized bullion products, which are typically easier to sell and have more transparent pricing.

Payment and Financing Options accepts various payment methods, including bank wire transfers, checks, and major credit cards. While wire transfers are the fastest way to pay, checks can take several days to clear. Credit card payments are convenient but may incur additional fees. It’s important to choose the payment method that best suits your needs and to be aware of any potential fees or processing times that may affect your purchase.

Understanding Shipping Policies and Costs

When it comes to shipping, offers free shipping for orders over $2,000. For orders below this threshold, shipping costs will apply. It’s crucial to factor in these costs when calculating the total investment of your purchase. Additionally, understanding the shipping policy, including insurance coverage and delivery times, will help you plan for the receipt of your precious metals.

Supporting Your Journey: After-Sale Services

After you’ve made your investment, the relationship with your precious metals dealer should not end there. Continuous support is essential, particularly for new investors who may need ongoing guidance.

Maintaining Contact: How Fares has a reputation for being accessible to their clients post-purchase. Their customer service team is praised for being responsive when investors reach out with questions about their orders or future investments. However, it’s worth noting that some customers have expressed a desire for more proactive communication, especially concerning order tracking and updates.

  • Responsive customer service for post-purchase inquiries.
  • Availability via phone and email for support.
  • A need for improvement in proactive order updates and tracking information.

Building a long-term relationship with your dealer is beneficial for your investment journey. Therefore, a dealer that maintains contact and offers continued support is invaluable.

Selling Back: The Buyback Process Explained

If the time comes to sell your precious metals,’s buyback service can be a convenient option. They pride themselves on a straightforward and fair buyback process. You can contact them to get a quote based on current market values, and if you agree to the price, you can ship your metals back for verification and payment.

Here’s how the process typically works:

  • Contact to express your intent to sell and get a preliminary quote.
  • Ship your metals to for authentication and final valuation.
  • Receive payment via check or wire transfer, depending on your preference.

The ease of this process is a significant advantage for investors who might need to liquidate their assets quickly and without hassle.


Frequently Asked Questions

Does offer international shipping?

Currently, focuses on shipping within the United States. If you’re an international investor, you’ll need to consider other dealers that offer international shipping options or work with a third-party forwarding service.

Can I visit’s physical location?

Yes, operates a physical location in California. Visiting their showroom can provide a personal touch to your investment experience, allowing you to view products firsthand and consult with experts on-site.

How do’s prices compare to competitors? is known for competitive pricing, with no hidden fees or charges. Their prices for both buying and selling precious metals are aligned with market rates, ensuring that investors get a fair deal. Always compare prices with multiple sources to ensure you’re getting the best value for your investment.

  • Competitive pricing aligned with market rates.
  • Transparent pricing with no hidden fees.
  • Price comparisons are encouraged to ensure the best deal.

Are there educational materials for those new to gold investing? offers an array of educational materials aimed at demystifying precious metals investing. From detailed product descriptions to market analysis and investment guides, they provide resources to help investors make informed decisions.

What are the options for secure storage through

While does not directly offer storage solutions, they partner with third-party depositories to provide secure storage options for your investments. They can facilitate the setup of these services, ensuring your precious metals are safely stored in a professional vault.


I recommend that before you commit to any Gold IRA provider you check out why the Company that I confidently endorse as the industry leader in stands out from the rest.


I recommend that before you commit to any Gold IRA provider you check out why the Company that I confidently endorse as the industry leader in stands out from the rest.

About the Author: Doug Young
Doug YoungDoug is a highly experienced professional and widely trusted authority in financial investing, commodity trading, and precious metals. With over 20 years of expertise, he helps others make informed decisions by sharing a combination of personal experience, extensive knowledge and meticulously researched information on gold IRAs, precious metals investing and retirement planning. He regularly writes news items on these topics. He has considerable experience of evaluating Gold IRA and Precious Metals Companies, gained over a period spanning more than a decade.

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