By Doug Young

Key Takeaways

  • offers a unique platform for investing in precious metals with options for personal, business, and wealth accounts.
  • Users can expect storage fees based on the weight of gold stored, along with transaction and currency conversion fees.
  • The platform provides a secure way to buy, sell, and redeem physical gold, with yearly audits for added trust.
  • Customer experiences vary, with some praising the service and others pointing out challenges with customer support.
  • stands out for its full-reserve banking and ability to use gold as currency for online transactions.

A Heads Up before getting deep into this review:

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Shining a Light on analysis
When it comes to investing, the glitter of gold has long been attractive. is a platform that promises more than just the opportunity to invest in precious metals; it offers a comprehensive service that includes buying, selling, storing, and even spending gold. But what’s the real story behind the sparkle? Let’s delve into what has to offer, and whether it’s the golden opportunity it claims to be.

What Sets Apart?

Before we dive into the details, let’s talk about what makes stand out from other investment platforms. At its core, isn’t just about buying gold; it’s about integrating gold into your financial life. It’s a full-reserve bank, which means your gold is physically there, in a vault, not just a number on a screen. You can use your gold as currency, spending it online with merchants that accept it, or redeem it for physical gold that gets delivered to your door. allows you to “spend your gold” with their Goldmoney Mastercard, linking the age-old value of gold with modern-day convenience.

Quick Facts About, established in 2001, has grown to become a significant player in the online precious metals market. They offer a way to invest in gold, silver, platinum, and palladium through various account types. Their services are available in over 150 countries, and they boast a large user base that appreciates the ability to handle precious metals in a digital format.

Understanding’s Platform

exploring's platform

How It Works: The Basics of

Getting started with is straightforward. You create an account, undergo a verification process, and then you’re ready to start. You can transfer funds into your account, which you then use to purchase precious metals at real-time prices. These metals are stored in secure vaults around the world, and you have the option to take physical delivery if you choose.

Here’s what you need to know about purchasing metals on

  • You buy metals at real-time prices.
  • Your metals are stored in secure, insured vaults.
  • You can request physical delivery of your metals at any time.’s Unique Features and Tools is not just about buying and storing gold. They offer a suite of tools that help you manage your holdings. These include:

  • Regular Audits: provides peace of mind with their yearly audits, ensuring that all metals are accounted for and secure.
  • Goldmoney Mastercard: This card links your gold holdings to a spendable asset, giving you the ability to spend your gold at merchants worldwide.
  • Goldmoney Insights: The platform provides market analysis and insights, helping you make informed decisions about your precious metal investments.

These features aim to bridge the gap between traditional precious metal investing and the digital financial world, offering users a modern way to manage and utilize their gold holdings.

The Nitty-Gritty of Storage Fees

Understanding the storage fees is crucial when it comes to investing in precious metals. With, the storage fees are based on the amount of metal you have in your account. These fees are charged monthly and are deducted from your holding, which means it’s less gold in your pocket. The fees vary depending on the type of metal and the total weight you’re storing. For example, gold storage fees are typically lower than those for platinum.

It’s important to note that while there’s a convenience in having someone else store your metals, it does come at a cost. Keep an eye on these fees, as they can add up over time, especially if you’re holding a significant amount of metal.

Transaction Fees: What to Expect

Every time you buy or sell metals on, you’ll encounter transaction fees. These fees are a percentage of your transaction amount and are clearly outlined on the platform. While these fees are competitive within the industry, they’re still something to consider when calculating the cost of your investment. Remember, every fee impacts your overall return, so it’s wise to factor them into your investment strategy.

Currency Conversion and Other Associated Costs

Besides storage and transaction fees, you might also face currency conversion costs. If you’re depositing funds in a currency other than the one your metal is priced in, or if you’re taking money out in a different currency, will charge a conversion fee. Additionally, if you choose to take physical delivery of your metals, expect to pay for shipping and insurance. These costs can vary significantly based on your location and the amount of metal you’re redeeming.

The User Experience on

Navigating is generally intuitive. The platform’s interface is designed to be user-friendly, with clear directions for buying, selling, and managing your holdings. The dashboard gives you an instant overview of your account, including your balance, recent activity, and current market prices for metals.

Navigating the Platform: User Interface

For new users, offers a guided tour of the platform, helping you understand how to make the most of its features. The website is accessible on both desktop and mobile devices, ensuring you can manage your investments on the go. However, like any platform, there can be a learning curve, especially if you’re new to precious metals investing.

The Customer Service Experience: Testimonials and Reviews

The customer service experience with seems to be a mixed bag. Some users report positive interactions, with helpful and responsive support staff. Others, however, have faced challenges, particularly when trying to resolve complex issues. It’s not uncommon to see reviews mentioning delays in customer service response times.

When considering, it’s a good idea to read through user testimonials and reviews to get a sense of what your experience might be like. Keep in mind that while some customers may have had less than ideal experiences, others have used the service without issue.

Security and Trust: Is Your Investment Safe?

When it comes to investing, security is non-negotiable. takes the safety of your assets seriously. They store physical metals in vaults that are operated by leading security firms around the world. These vaults are located in various countries, including Canada, Switzerland, and Singapore, providing geopolitical diversification.

Protection Measures for Your Assets ensures that your metals are fully allocated and segregated under your name, separate from the company’s balance sheet. This means that in the unlikely event of facing financial difficulties, your assets remain safe and cannot be claimed by creditors.

Regulatory Compliance and Insurance Coverage

The platform is regulated by the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC) and complies with the necessary regulatory standards. Furthermore, your holdings are insured against loss or theft. This layer of protection gives you peace of mind, knowing that your investment is secure.

Investment Liquidity and Redemption Process

One of the benefits of investing in precious metals is liquidity. provides a straightforward process for selling your metals back to them or to other users on the platform. The liquidity of your investment depends on market conditions, but generally, selling your metals is as simple as a few clicks.

Selling and Withdrawing: How Smooth Is It?

When you decide to sell, the process is smooth and efficient. The funds from the sale are credited to your account, and from there, you can transfer them to your bank account. Keep in mind that there may be fees associated with withdrawing funds, and it can take a few days for the transfer to complete.

Redeeming Physical Gold: What You Should Know

If you prefer to hold your gold in your hands, allows you to redeem physical gold. The process involves selecting the specific bars you wish to redeem and arranging for secure delivery. It’s a straightforward process, but you should be aware of the costs and logistics involved in shipping and insuring high-value metals.

Pros and Cons: A Balanced Overview of

Now, let’s weigh the advantages and considerations of using to help you decide if it’s the right platform for you.

Advantages of Using

  • Convenience: Buying, storing, and selling precious metals is easy and accessible, all from one platform.
  • Security: Your investments are stored in secure, insured vaults, and the company’s compliance with regulatory standards adds a layer of trust.
  • Liquidity: You can quickly sell your holdings or redeem physical metals, giving you flexibility in how you manage your investment.

Limitations and Considerations When Using

  • Costs: Storage, transaction, and currency conversion fees can add up, potentially impacting your investment returns.
  • Customer Service: Mixed reviews on customer support mean that your experience may vary, so be prepared for potential delays or issues.
  • Learning Curve: If you’re new to precious metals investing, it may take some time to become familiar with the platform and market nuances. offers a unique way to invest in precious metals, but like any investment, it’s essential to consider all aspects before diving in. The platform’s features, security, and convenience make it an attractive option for many, but ensure you’re comfortable with the fees and customer service experiences reported by some users. Versus Other Investment Platforms

When considering, it’s important to stack it up against the competition. There are plenty of platforms out there for investing in precious metals, and each comes with its own set of features, fees, and services. So, how does compare?

Competitive Edge:’s Standings has carved out a niche for itself by combining the traditional allure of precious metals with modern technology. The ability to use gold as a currency and to have a Mastercard linked to your holdings is a unique offering that sets it apart from many other platforms. Additionally, their full-reserve banking approach reassures investors that their assets are tangible and secure.

Alternatives to Consider: How Other Platforms Compare

Other platforms might offer lower fees, different types of investments, or even higher liquidity. It’s crucial to research and compare these alternatives to ensure you’re making the best decision for your financial goals. Some popular alternatives include:

  • BullionVault, which offers similar services but with a different fee structure and storage options.
  • ETFs that track the price of gold, offering high liquidity without the need to store physical metals.
  • Local coin shops or bullion dealers, for those who prefer a hands-on approach to buying and storing gold.

Each option has its pros and cons, so consider what’s most important to you – whether it’s the ability to spend your gold, the assurance of having physical gold stored under your name, or simply the lowest fees possible.



Let’s address some common questions about to help you get a clearer picture of what to expect.

How does ensure the safety of my assets? takes several measures to ensure the safety of your assets. First, they store your precious metals in secure, insured vaults across the globe. Secondly, your holdings are audited yearly, with the results published for transparency. And finally, as a regulated financial institution, they comply with stringent security standards.

What type of fees can I expect with

With, you’ll encounter storage fees based on the weight of the metals you hold, transaction fees when you buy or sell, and possibly currency conversion fees. Additionally, if you redeem physical gold, you’ll need to cover shipping and insurance costs.

Can I redeem physical gold from my account?

Yes, you can redeem physical gold from your account. You can select the bars you want and arrange for secure delivery. Be mindful of the associated costs and logistics when taking this step.

Is there a minimum investment amount required to start with does not require a minimum investment to open an account, but they do have minimum amounts for purchasing metals and for storage fees to apply. These minimums ensure that your holdings are economically viable to maintain.

How does compare to traditional investment platforms? differs from traditional investment platforms by focusing solely on precious metals. While you won’t find stocks or bonds here, you will find a platform dedicated to the buying, storing, and spending of gold and other precious metals. It’s a specialized service for those particularly interested in this type of investment.


I recommend that before you commit to any Gold IRA provider you check out why the Company that I confidently endorse as the industry leader in stands out from the rest.


I recommend that before you commit to any Gold IRA provider you check out why the Company that I confidently endorse as the industry leader in stands out from the rest.

About the Author: Doug Young
Doug YoungDoug is a highly experienced professional and widely trusted authority in financial investing, commodity trading, and precious metals. With over 20 years of expertise, he helps others make informed decisions by sharing a combination of personal experience, extensive knowledge and meticulously researched information on gold IRAs, precious metals investing and retirement planning. He regularly writes news items on these topics. He has considerable experience of evaluating Gold IRA and Precious Metals Companies, gained over a period spanning more than a decade.

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