By Doug Young

Key Takeaways

  • is a reputable platform for buying, selling, and storing precious metals, operational since 2005.
  • It provides a wide range of investment-grade bullion products suitable for different investment strategies.
  • Educational resources are available to help both novice and experienced investors make informed decisions.
  • The company offers a transparent fee structure and secure storage options for investors’ peace of mind.
  • Setting up a Precious Metals IRA through is streamlined, offering a tangible way to diversify retirement portfolios.

A Heads Up before getting deep into this review:

Having evaluated a great number of Gold IRA providers over the past decade or so I am well positioned and committed to providing you with comprehensive and informative content to empower your decision-making process.
I've meticulously compiled a list of the top gold IRA investing companies, so you can easily compare and select the one that perfectly aligns with your needs. My in-depth research and analysis ensure that you have all the knowledge necessary to make an informed choice.
Explore my handpicked selection of the very best Gold IRA Companies of by clicking here.
Or save time and go straight to my review of Augusta Precious Metals, the gold IRA provider that I confidently recommend as the market leader in .

What You Need to Know About analysis
When it comes to investing in precious metals, the platform you choose can make a significant difference. has been a fixture in the precious metals market for over a decade, and in that time, it has established itself as a trusted resource for investors looking to add gold and silver to their portfolios. Let’s dive into what sets this company apart and how it could potentially benefit your investment strategy.

Company Background and Standing in the Industry has carved out a solid reputation in the industry. Since its inception in 2005, the company has committed itself to providing quality service and products to its customers. They have weathered economic ups and downs, which speaks to their resilience and expertise in the precious metals market. Trust is paramount when investing in physical assets, and the longevity and standing of in the market provide that in spades.

Range of Investment Products Offered

Investors are often looking for a variety of options when it comes to their investments, and delivers on this front. They offer a broad selection of investment-grade bullion products, including:

  • Gold coins and bars
  • Silver coins and bars
  • Specialty metals like platinum and palladium

These products come in various sizes and denominations, giving investors the flexibility to purchase according to their investment goals and budget.

Exploring Precious Metals as an Investment

Precious metals like gold and silver have been coveted for centuries, not just for their beauty but for their ability to hold value. In today’s financial landscape, they still play a critical role. Most importantly, they can act as a hedge against inflation and economic uncertainty, making them a smart addition to any diversified investment portfolio.

The Case for Gold and Silver in Modern Portfolios

Why should you consider gold and silver for your portfolio? These metals are more than just physical commodities; they are a form of financial insurance. Because they are not tied to any one currency or economy, they can protect against currency devaluation and provide stability during times of geopolitical tension or market volatility.

Historical Performance of Precious Metals

Looking back, gold and silver have consistently maintained their value over the long term. While they may not always outperform other asset classes like stocks or real estate, they often move inversely to them, which can be beneficial in a well-rounded investment strategy. Besides that, the intrinsic value of these metals provides a sense of security that is hard to find in more speculative investments.

Services That Set Apart isn’t just a marketplace for precious metals; it’s a full-service investment platform. Here’s what you can expect:

  • A user-friendly platform that simplifies the buying and selling process.
  • Access to market insights and investment advice tailored to precious metals.
  • Various storage options, including international storage, to keep your investments safe.

Their commitment to education is particularly noteworthy. provides extensive resources for both beginners and seasoned investors, ensuring you have the knowledge to make confident investment decisions.

Exclusive Educational Resources

Education is power, especially when it comes to investing. offers a wealth of educational materials, including articles, videos, and market analysis, to help you understand the intricacies of precious metals investing. These resources are designed to empower you with the knowledge to navigate the market effectively.

User-Friendly Buying and Selling Platform

The ease of transacting is crucial, and’s platform is streamlined for user convenience. Whether you’re buying your first ounce of silver or you’re a seasoned gold investor, the process is straightforward and supported by a knowledgeable customer service team.

Transparent Pricing and Fee Structure

One of the most critical aspects of any investment platform is the transparency of its pricing and fees. stands out for its straightforward fee structure. The prices for precious metals are clearly displayed on their website, and they are updated in real-time with the market. This transparency ensures that you can make purchases or sales based on the most current market conditions.

Security and Insurance for Peace of Mind

Investing in physical assets requires thought about security and insurance. has robust security measures in place to protect your investments. When you choose to store your metals with, you can rest assured knowing that your assets are held in high-security vaults. Additionally, all stored metals are fully insured, giving you an extra layer of protection.

Investor Insights: Real User Experiences with

Real-world experiences from other investors can provide valuable insight into what it’s like to use’s services. Many users have praised the company for its knowledgeable staff and the quality of its products. Positive reviews often highlight the ease of transaction, the quality of the educational resources, and the peace of mind that comes with secure storage options.

Positive Feedback Loops

Positive feedback from customers often creates a loop that encourages continuous improvement and customer satisfaction. has received accolades for their customer service and the seamless process of buying, selling, and storing metals. This feedback is not only a testament to the company’s commitment to excellence but also serves as a guide for new customers looking for a trustworthy precious metals investment platform.

Areas for Improvement

While has many strengths, no company is perfect. Some users have suggested improvements in areas such as expanding their product range further or providing even more competitive pricing. Listening to customer feedback and making adjustments is a crucial part of any business’s growth, and appears to be responsive to their customer’s needs.

A Closer Look at IRAs IRAs

For those looking to diversify their retirement savings, offers the option to set up a Precious Metals IRA. This type of IRA allows you to hold physical gold and silver as part of your retirement portfolio, which can be an excellent way to hedge against inflation and economic downturns.

Setting Up a Precious Metals IRA: The Process

Setting up a Precious Metals IRA with is designed to be as smooth as possible. Their team of IRA specialists is on hand to guide you through the process, from selecting the right metals to finalizing the IRA rollover. The support you receive during this process can make all the difference in ensuring your retirement investment is secure and compliant with IRS regulations.

Benefits of a IRA

Investing in a Precious Metals IRA through offers several benefits. It allows you to diversify your retirement portfolio with tangible assets, potentially safeguarding your savings against market volatility. Additionally, the tax advantages associated with traditional IRAs apply to Precious Metals IRAs as well, making them a tax-efficient investment option.

Third-Party Storage Solutions with

When you invest in physical precious metals, you must consider where to store your assets. provides a solution with their third-party storage options. They offer a range of secure, global locations where you can store your metals, giving you the flexibility to choose a location that aligns with your personal investment strategy.

Options for Secure Storage partners with some of the most secure storage facilities around the world. These include vaults in the United States, Canada, Singapore, and Switzerland, among others. Each facility offers state-of-the-art security features to ensure the safety of your investment.

Pros and Cons of Offsite Storage

Choosing offsite storage for your precious metals comes with its own set of pros and cons. On the one hand, it provides enhanced security and protection against theft, loss, or damage. On the other hand, it means that your metals are not immediately accessible, and there may be storage fees involved. It’s essential to weigh these factors carefully to determine if offsite storage aligns with your investment objectives.

Choosing the right platform for your precious metals investment is a significant decision that can impact your financial security and growth. offers a comprehensive service that caters to a range of investor needs, from buying and selling to secure storage and educational resources. Its longstanding presence in the industry and dedication to transparency and customer service make it a platform worth considering for your precious metals investments.

Final Statement on Investment with

After thoroughly analyzing, it’s clear that the platform offers a robust and reliable service for those interested in investing in precious metals. With a strong commitment to customer education, a variety of storage options, and a transparent fee structure, stands out as a solid choice for both new and experienced investors. As with any investment, it’s important to conduct your own research and consider your financial goals before making a decision.

Evaluating the Platform for Your Precious Metals Investment Needs is a platform that deserves consideration for anyone looking to diversify their portfolio with precious metals. The combination of educational resources, investment-grade products, and customer-focused services creates an environment where investors can engage with the market confidently. Whether you’re looking to hedge against economic uncertainty or simply expand your investment horizons, provides the tools and support necessary to navigate the precious metals landscape.


Frequently Asked Questions (FAQ)

As you contemplate diving into the world of precious metals investment with, you might have some questions. Let’s address a few common queries to help clarify any uncertainties.

Is appropriate for new investors?

Absolutely! is designed to be user-friendly and accessible to investors at all levels. Their extensive educational materials make it easy for newcomers to get up to speed on the basics of precious metals investing. Moreover, their customer service team is ready to assist with any questions you might have along the way.

How does compare to traditional stock investments?

Precious metals and stocks serve different roles in an investment portfolio. Stocks offer the potential for high returns through capital appreciation, but they can also be more volatile. Precious metals, on the other hand, tend to provide stability and act as a hedge against inflation. specializes in these tangible assets, offering a complementary investment to traditional stock holdings.

Can I take physical delivery of the metals I purchase through

Yes, one of the advantages of investing with is the ability to take physical delivery of your metals. This gives you full control over your investment and the option to hold your assets in your possession. It’s a feature that many investors find appealing for the tangible security it provides.

What are the tax implications of buying precious metals?

The tax implications of buying precious metals can vary based on your jurisdiction and the type of investment. Generally, precious metals are subject to capital gains tax when sold for a profit. It’s important to consult with a tax professional to understand the specific implications for your situation.

For example, if you purchase gold coins through and later sell them at a higher price, the profit you make may be subject to capital gains tax.

How easy is it to liquidate investments made through

Liquidity is a key consideration for any investment, and provides a straightforward process for liquidating your precious metals. They offer a buyback program that allows you to sell your metals back to the company with ease. The market for gold and silver is global and active, ensuring that you can generally sell your metals quickly if needed.


I recommend that before you commit to any Gold IRA provider you check out why the Company that I confidently endorse as the industry leader in stands out from the rest.


I recommend that before you commit to any Gold IRA provider you check out why the Company that I confidently endorse as the industry leader in stands out from the rest.

About the Author: Doug Young
Doug YoungDoug is a highly experienced professional and widely trusted authority in financial investing, commodity trading, and precious metals. With over 20 years of expertise, he helps others make informed decisions by sharing a combination of personal experience, extensive knowledge and meticulously researched information on gold IRAs, precious metals investing and retirement planning. He regularly writes news items on these topics. He has considerable experience of evaluating Gold IRA and Precious Metals Companies, gained over a period spanning more than a decade.

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