Goldco vs Priority Gold: Comparison & Reviews
Key Takeaways
- Goldco offers a streamlined Gold IRA process, often handling most of the paperwork for you.
- Priority Gold is known for its award-winning service and easy IRA setup in four steps.
- Goldco has a higher Trustpilot rating of 4.8/5 stars compared to Priority Gold’s 4.5/5 stars.
- Both companies have A+ ratings from the Better Business Bureau (BBB).
- Goldco emphasizes client education with dedicated account representatives.
A Heads Up before getting deep into this comparison:
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Goldco Overview
Goldco, based in Los Angeles, has made a name for itself in the precious metals industry. They focus on wealth and asset preservation, offering a range of services that include Gold IRAs, Roth and Traditional IRAs, and 401k rollovers. Their emphasis on customer service and education sets them apart from many competitors.
One of the standout features of Goldco is their “white glove” service. This means that they guide you through the entire IRA setup process, ensuring everything goes smoothly. They even take care of most of the paperwork, making the experience as stress-free as possible for investors.
Goldco’s reputation is bolstered by high ratings across various platforms. They hold an A+ rating from the Better Business Bureau (BBB), an AAA from the Business Consumer Alliance (BCA), and have received numerous positive reviews on sites like Trustlink and Trustpilot.
Priority Gold Overview

Priority Gold has built its reputation on providing excellent customer service and a comprehensive selection of precious metal products. They offer a range of investment services, including Gold and Silver Bullion, Precious Metals IRAs, and Platinum investments.
What makes Priority Gold stand out is their streamlined process for opening a Precious Metals IRA. They promise an easy setup in just four steps, backed by their award-winning service. This makes them an attractive option for those who value efficiency and simplicity.
Priority Gold also holds an A+ rating with the BBB and has a 4.5/5 rating on Trustpilot. Their focus on client education and personalized service ensures that investors are well-informed and confident in their investment decisions.
Gold IRA Services
Goldco’s Gold IRA
Goldco’s Gold IRA service is designed to be as seamless as possible. They focus on making the transition into a Gold IRA simple and efficient, which is particularly appealing to those new to precious metals investing. Their team of experts is available to guide you every step of the way, ensuring you understand the benefits and potential risks involved.
Goldco also offers a transparent pricing structure with no hidden fees. This transparency helps build trust with clients, as they know exactly what to expect from their investment.
Priority Gold’s Gold IRA
Priority Gold takes a slightly different approach, emphasizing speed and simplicity. Their four-step process for setting up a Gold IRA is designed to be quick and straightforward. This is particularly beneficial for those who want to get started with minimal hassle.
In addition to their streamlined setup, Priority Gold provides resources that explain the benefits of a Precious Metals IRA, such as tax advantages, diversification, and growth potential. Their specialists are skilled in guiding clients through the process, ensuring that each IRA is customized to meet long-term goals.
Years in Business / Minimum IRA Investment Comparisons
Started in Business | Minimum IRA Investment Levels | |
Goldco | 2011 | No purchase minimums |
Priority Gold | 2015 | No stated minimum investment requirement |
Independent Ratings
- Goldco holds an A+ rating from the Better Business Bureau (BBB).
- Priority Gold also has an A+ rating from the BBB, reflecting their commitment to customer satisfaction.
- On Trustpilot, Goldco boasts a 4.8/5 star rating based on numerous positive reviews.
- Priority Gold has a 4.5/5 star rating on Trustpilot, showcasing strong customer approval.
- Both companies have received AAA ratings from the Business Consumer Alliance (BCA).
Independent ratings provide a valuable insight into the credibility and reliability of precious metals investment companies. They reflect customer experiences and the overall trustworthiness of the business. Both Goldco and Priority Gold have impressive ratings across multiple platforms, indicating their strong reputation in the industry.
Goldco’s A+ rating with the BBB and their AAA rating from the BCA demonstrate their commitment to maintaining high standards in customer service and business practices. These ratings are based on factors such as complaint history, transparency, and adherence to ethical business practices.
Priority Gold, with its A+ BBB and AAA BCA ratings, also shows a strong dedication to customer satisfaction. Their 4.5/5 star rating on Trustpilot is indicative of positive customer feedback, although slightly lower than Goldco’s 4.8/5 star rating. This slight difference might reflect varying customer experiences, but both companies are well-regarded in the industry.
Independent Ratings Compared at a Glance
Ratings at Better Business Bureau (BBB), Business Consumer Alliance (BCA) and Trustlink:
BBB | BCA | Trustlink | |
Goldco | A+ | AAA | 5 out of 5 Stars |
Priority Gold | A+ | AAA | 5 out of 5 Stars |
When considering these ratings, it’s important to remember that they are just one piece of the puzzle. They provide an overview of the company’s reputation but should be considered alongside other factors such as services offered, fees, and customer support.
Industry-wide Accreditations & Reputation Compared
Accreditations and industry recognition can further enhance a company’s reputation. Goldco has been recognized by Inc. Magazine for its rapid growth over the past few years, which is a testament to their expanding customer base and success in the industry. This recognition adds an extra layer of credibility to their already impressive ratings.
Priority Gold, while not mentioned in Inc. Magazine, has been recognized as the Precious Metals IRA Company of the Year for 2024 via a different source. This accolade speaks to their excellence in providing IRA services and their strong standing in the industry.
Complaints Compared
Complaints registered at Better Business Bureau (BBB) and Business Consumer Alliance (BCA):
BBB | BCA | |
Goldco | 48 complaints closed in last 3 years
28 complaints closed in last 12 months |
1 in last 3 years |
Priority Gold | 12 complaints closed in last 3 years
9 complaints closed in last 12 months |
0 in last 3 years |
Gold IRA Fees Compared
Set up Fees | Admin Fees (annually) | Storage Fees (annually) | |
Goldco | $50 + $30 wire fee | $80 | $150 for segregated $100 for non-segregated |
Priority Gold | $0 | $125 | $100 – $175 Non-segregated not specified |
Client Education and Resources Compared
- Goldco provides a wealth of educational resources, including guides and expert consultations.
- Priority Gold emphasizes a personalized approach, offering tailored advice through dedicated account representatives.
- Both companies prioritize client education to ensure informed investment decisions.
Goldco places a strong emphasis on educating its clients. They offer a variety of resources, such as educational guides and one-on-one consultations with experts. This focus on education empowers investors to make informed decisions, understanding both the benefits and risks of investing in precious metals.
Priority Gold also values client education, but they take a slightly different approach. They pair each client with a dedicated account representative who provides personalized advice and guidance. This tailored approach ensures that clients receive information relevant to their specific investment goals and needs.
Both companies understand the importance of education in empowering investors. Whether through comprehensive resources or personalized guidance, they equip clients with the knowledge needed to make confident investment decisions.
Customer Service and Support Compared
Customer service is a critical factor when choosing a precious metals investment company. Goldco is renowned for its exceptional customer service, often described as “white glove” service. They guide clients through the entire investment process, ensuring a smooth and stress-free experience.
Priority Gold also offers strong customer support, with a focus on personalized service. Their dedicated account representatives are available to assist clients at every step, providing tailored advice and support. Both companies prioritize customer satisfaction, but Goldco’s reputation for going above and beyond sets them apart.
Buyback Programs Offered
Buyback programs are an important consideration for investors, as they provide a clear path to liquidate investments if needed.
Goldco’s buyback program is well-regarded, offering competitive prices and a straightforward process for selling precious metals back to the company. This program ensures that clients have a reliable option to convert their investments into cash.
Priority Gold also offers a buyback program, with a focus on providing fair prices and a hassle-free process. Their program is designed to be flexible and accommodating, allowing clients to sell their precious metals back to the company with ease.
New IRA Customer Incentives
Incentive #1 | Incentive #2 | Incentive #3 | |
Goldco | Up to 5% back in free silver when you invest $50,000-$100,000 | Up to10% back in free silver when you invest $100,000+ (no maximum) | First year fees waived for IRAs above $50,000 |
Priority Gold | Up to $5000 in free silver | Free shipping and storage for eligible purchases | 3 years of free storage for eligible accounts |
My Verdict: Why Goldco Comes Out on Top
After comparing Goldco and Priority Gold across various factors, it’s clear that both companies offer strong services for precious metals investors. However, Goldco’s commitment to exceptional customer service, transparent pricing, and comprehensive client education sets them apart.
Goldco’s “white glove” service ensures that clients receive personalized support and guidance throughout the investment process. Their focus on transparency and education empowers investors to make informed decisions, understanding the full scope of their investments.
Investing in precious metals is a significant decision, and choosing the right company can make all the difference. With Goldco’s comprehensive services and commitment to excellence, you can feel confident in your investment journey.
About the Author: Doug YoungDoug is a highly experienced professional and widely trusted authority in financial investing, commodity trading, and precious metals. With over 20 years of expertise, he helps others make informed decisions by sharing a combination of personal experience, extensive knowledge and meticulously researched information on gold IRAs, precious metals investing and retirement planning. He regularly writes news items on these topics. He has considerable experience of evaluating Gold IRA and Precious Metals Companies, gained over a period spanning more than a decade.
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